With the Rolling Billboard collection, Ornot seems to be embracing overt branding rather than rejecting it.
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This was certainly confusing news when I saw it but the designs are not bad. Kudos for sticking to their minimal design style but still adding flair.
DOH!
Just as I’m singing their praises for minimal branding! 
It’s funny that even the website description says “minimal branding” right next to the page’s title: Billboard:
Ha! Yeah I think this is just a limited release to poke fun at themselves.
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Sounds like they’ll be going back to normal (minimalism) after this quirky collection.
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There needs to be a UN resolution, backed by the enforcement power of Lt. Aldo Raine and his crew from Inglorious Basterds, that makes obnoxious branding a crime against humanity.
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